CRU LUV WINE
CRU LUV WINE
Blending Fine Wine & Hip Hop Culture
 
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Jermaine Stone

A Bronx native, Cru Luv Wine's President and CEO Jermaine Stone was raised worlds away from wine country with plans to become a rapper. By age 19 he had already made appearances on XM Radio, BET and Hot 97, and had the attention of prominent figures in music including Chris Lighty and LL Cool J.

A temporary job packing boxes in the shipping department at Zachys Wine Auctions, though, persuaded him to make a career in fine wine. There, Jermaine would begin an accomplished 9-year career with them, learning the intricacies of fine wine warehousing and shipping, client service, and auctioneering. He rose to the position of Logistics Manager, overseeing the inbound and outbound transport of $60 million worth of fine wine annually.

In 2013 Jermaine left Zachys to become one of the founding Directors of Wally’s Auctions, the New York-based subsidiary of a major Los Angeles wine retailer. At Wally’s, he used talents and expertise in auctioneering, operations, and business development to co-create and implement the full client experience, including the auction website and online bidding application; live simulcasted auction bidding; warehousing of collections for sale; and distribution and fulfillment of client purchases. In addition to these major operational roles, he served as an auctioneer and public speaker at commercial and charity auctions and provided strategic advice to Wally’s President and Vice President.

After leaving Wallys, Jermaine founded Cru Luv Selections,  a New York-based wine branding and marketing firm dedicated to blending the best elements of wine and hip hop culture. 

Terrance Capital T

Brooklyn’s own

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Jose Perdomo

A Queens Boro Native and damn proud of it, José has been creative since his hands were able to grab things and connect them to create…well, create anything and everything. A lover of life, he believes that everything has a beauty and soul that can be spotted and connected to with proper empathy, an open heart and love; because at the end of the day, everything around him is beautiful ridiculous.

He dabbles in Illustration, Painting, Sculpture, Graphic Design, Writing, Photography, Animation, Legos, Romance, Music Production, Semiotics and Film for himself and for clientele. He is currently Owner and Creator of A LIFE SUPREME, Creative Head of CRU LUV WINE, student at Hey Mister! Productions, developing a kids book for @unavidasuprema and working on his art for future eyes.

He falls somewhere in the realms of a Lover of many, Universal to all. O - blood type, he believes empathy and love can rule all; that education defeats ignorance; that people need to dance and laugh more and that if a hospital can be thoroughly built in 2 weeks due to a large scale crisis, we should have no reason to still have a homeless population.