About Us

Cru Luv Selections is a New York-based wine branding and marketing firm dedicated to blending the best elements of wine and hip hop culture. Like a good cabernet, the culture of wine is as deep and rich as the culture of hip hop. Although they might seem worlds apart, they are more similar than we think. These similarities create a cultural exchange that leaves a huge opportunity for cross-marketing that as of yet remains untapped.  Currently we are a small team of 4 working to build something neither the wine or the hip hop world have seen before.

We currently have two major projects underway - 

Wine and Hip Hop

We communicate our passions through art. Wine and Hip Hop is a dynamic project including a podcast, vlogs, workshops and more. The concept was created by Jermaine Stone and Terrence Riley, with the sole purpose of bringing wine and hip hop together through finding similarities in both cultures. We showcase the appreciation the hip hop community has always had for fine wine and vice versa. As we blend the finest of both cultures, hosting everyone from winemakers to rappers, our podcast has become the ultimate safe space for both worlds.

Wine and Hip Hop Podcast/Vlog and Social Media Intern

Licataa

Multi-platinum artist Raekwon the Chef has created a new standard in luxury with Licataa sparkling wine. Inspired by his love of Italian culture and cuisine, he sought out Cantine Ceci, a family-owned winery with 80 years of history to produce a rich, bold, sparkling red wine. In this venture we are the managing partners working with Raekwon.